The values of the greenhouse,which was planned as a hummus making workshop, were consistent with the values of a vibrant,fresh, colorful market that combineswarmth and industry.
Collaboration with Rotem Guy & Disk In Pro Ltd.
Photography by Aviad Bar Ness
When we came for a preliminary tour of the building of the Strauss Salad factory in Carmiel, we were presented with a lobby, immediately followed by a kind of covered patio with a sloping glass roof that allows natural light to enter the enclosed space. Between these, we noticed an arched staircase connecting the entrance floor to the gallery floor where the factory offices are situated.
The values of the greenhouse,which was planned as a hummus makingworkshop, were consistent with the values of a vibrant,fresh, colorful market that combineswarmth and industry. We designed a light steel structure at a slight distance from the walls of the building to a height of ten meters, which reaches the height of the glass ceiling of the existing building. The idea was to magnify the values of the space of light and to turn it into a bright solar greenhouse. The steel framewas designed to blur the walls of the existing building and to divert attention to it as an independent structure that brings with it a new design language.
The greenhouse walls were designed as repetitive modules. Each module contains a different fragmentof material, together creating a fabric that embodies the values – industry, sustainability, and colorfulness – that we sought. The lower modules have translucent fiberglass surfaces that create a barrier between the passages surrounding the greenhouse and its contents. We designed three gates on two front walls of the light structure through which the workshop may be enteredand which allow for a more comfortable crowd flow. There is a module of square steel grids and open fiberglass windows covered withgreenery, and translucentfabrics which wereimprintedwith images of grain. The greenhouse roof is usedfor accommodating the light fixtures and fans.